According to estimates from the U.S. Census Bureau, the Hispanic population accounted for 70% of population growth overall in the U.S. from 2022 to 2023, underlining their significant demographic impact.
Federico Gagliardone emphasizes that engaging with Hispanic consumers requires authenticity and cultural relevance, stating, "It’s not enough to just translate English content into Spanish; brands must connect meaningfully to the Hispanic experience."
#hispanic-community #marketing-strategies #population-growth #consumer-engagement #cultural-authenticity
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