Investing in visual marketing is essential because people have stronger emotional responses to images compared to text. Incorporating visual elements increases engagement and drives sales.
A survey revealed that 82% of respondents were prompted to make a purchase after watching a video, highlighting the impact of visual content on consumer behavior.
Ninety percent of Etsy respondents found that photo quality in product listings was either 'extremely important' or 'very important' to their buying decisions.
Visual marketing encompasses imagery, videos, and graphics, distinct from visual merchandising, which pertains to the design of physical product displays.
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