Measuring your PPC budget doesn’t have to be daunting. In essence, a PPC budget is directly tied to the number of clicks you anticipate, the cost you're willing to pay for each click, and the overall duration of your campaign. Thorough research helps allocate funds effectively where your target audience is most active, significantly enhancing ad performance.
Many PPC experts suggest determining your target daily clicks based on your campaign goals and anticipated traffic. Utilize data and benchmarks to inform your average cost per click. This informed approach allows for better budgeting and expectations for your campaign.
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