A sound marketing strategy can distinguish between being one of the 90% or one of the 10% of startups that succeed. This article provides a roadmap for entrepreneurs.
Many startups build a product without vetting whether there's a real market need. Market research and focus groups can help establish viable market opportunities.
Investors are looking for less risky, established business models with clear paths to profitability amidst economic uncertainties, making it difficult for new startups to secure funding.
Great products can get lost in the noise without a solid marketing strategy. It's crucial to include marketing in the budget from the start.
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