Performance marketing is a results-driven approach where advertisers pay only when they achieve specific goals, making it highly measurable and cost-effective.
Unlike brand marketing, which builds awareness and loyalty over time, performance marketing focuses on immediate and measurable results, aligning with actions like clicks or sales.
For every $1 spent on Google Ads, businesses earn $8 in profit, showcasing the efficiency of a well-structured performance marketing strategy.
To effectively implement performance marketing, businesses need clear goals, targeted campaigns, and continuous optimization to connect with the right audiences.
#performance-marketing #digital-advertising #measurable-results #cost-effective-strategy #marketing-strategy
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