Growing your business and brand awareness requires more than just a traditional strategy. In today's digital-first world, you cannot afford to ignore social media, industry-focused earned media, and proactive crisis planning.
Traditional public relations is often reactive, which can mean you are responding to interview requests when the media reaches out or you are responding after a crisis has already impacted your business.
Modern public relations blends storytelling into your earned, owned, and paid media strategy. When presented with statistics alone, people retain less information than when those statistics are accompanied by a story.
You shouldn't ignore your executives' social media presence either, when modernizing your public relations approach. These executives' social media accounts impact more than just their public image.
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