How to balance customer experience and returns in ecommerce | MarTech
Briefly

from MarTech2 months ago
A smooth and hassle-free return process boosts customer satisfaction and loyalty, while a difficult return experience can lead to negative perceptions and lost business.
MarTechhttps://martech.org/how-to-balance-customer-experience-and-returns-in-ecommerce/
The financial impact of product returns is significant, with an estimated annual cost of $400 billion in the United States alone due to the rise in ecommerce.
MarTechhttps://martech.org/how-to-balance-customer-experience-and-returns-in-ecommerce/
60% of returns are due to fit or quality issues, highlighting that managing expectations in ecommerce can be particularly challenging for retailers.
MarTechhttps://martech.org/how-to-balance-customer-experience-and-returns-in-ecommerce/
35% of customers will only shop from retailers with generous return policies, indicating the direct link between return policies and consumer purchasing decisions.
MarTechhttps://martech.org/how-to-balance-customer-experience-and-returns-in-ecommerce/
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#ecommerce #product-returns #customer-satisfaction #retail #loyalty
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