Automated direct mail, or triggered mail, allows businesses to send postcards automatically to prospects based on specific actions, aiming to convert interest into sales.
Using automated direct mail empowers marketing teams to enhance their sales funnel by focusing on follow-up strategies that don’t require manual input, increasing efficiency and effectiveness.
Implementing this tactic enables marketers to capitalize on website visitors who do not convert, re-engaging them in a personalized manner that email and ads may fail to achieve.
This strategy effectively combines digital tracking with traditional mail, creating a seamless experience that resonates with users who might otherwise be overlooked.
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