Andrea Aker, CEO of Aker Ink PR & Marketing, emphasizes the importance of structured marketing audits for businesses aiming to align with evolving customer habits and market conditions. Regular audits, ideally annual or bi-annual, help ensure marketing tactics resonate with business goals. Specific triggering events, such as product launches, performance drops, or customer dissatisfaction, also warrant a reevaluation of strategies. In an era of rapid technological changes, staying agile and responsive through diligent auditing is crucial for sustaining a company's competitive advantage.
But this comfort zone can foil business development goals as customer habits or behaviors shift. To capture and maintain a competitive edge, businesses need to continually evaluate their practices.
Companies can benefit from audits at an expected cadence or amid key turning points. Annual or bi-annual audits should cover all strategies and tactics.
#marketing-strategy #business-development #marketing-audits #customer-behavior #technology-adaptation
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