Social commerce is transforming the ecommerce landscape, projected to exceed one trillion dollars by 2028, driven by innovations in user engagement and shopping experiences.
In China, platforms like Douyin are disrupting traditional ecommerce giants like Taobao, with Douyin's market share rising from 5% to 14%, reshaping consumer shopping habits.
In the US, social commerce is on the rise, particularly with TikTok Shop. Active social shoppers grew from 97 million in 2021 to nearly 107 million in 2023.
The TikTok Shop algorithm enhances the shopping experience by prioritizing paid advertisements and engaging content, signaling a shift in how products are marketed on social media.
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