Jay Prasad highlights, "Relo Metrics aims to solve the measurement gap in sports sponsorships by providing insights on brand visibility during televised sports events, crucial for advertisers."
Prasad states, "Connected TV ad measurement is shifting from panel-based systems to impression-level reporting, allowing for a more accurate understanding of sponsorship impacts."
#sports-sponsorship-measurement #connected-tv-advertising #data-analytics #brand-visibility #marketing-strategies
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