"Getting engagement from an Instagram royal - Khloe Kardashian, who has a following almost the size of the US population - was a pinch-me moment" explains Karolina Löfqvist, Hormona's CEO and co-founder. "We've only done paid marketing in four markets so far, which means that our users in the other 181 countries worldwide have come across Hormona organically. Given we've now racked up over a million views on several of our videos, it's safe to say our social media marketing is working, and there's a huge appetite for community building when it comes to women's health."
Building consumer companies and startup marketing are now careers with higher ceilings than ever before. This borderless connectivity, powered by digital platforms like Instagram, TikTok and Substack, has created the new and burgeoning creator economy. With shareable content, the right platform, and an internet connection, a brand can scale to millions of customers at a low cost.
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