Andrew Arenge created a dashboard showcasing digital ad spending from Biden, Harris, and Trump campaigns, revealing targeted strategies and spending at local levels across the U.S.
Arenge highlights the importance of understanding digital ad data as a leading indicator of candidates' resource allocation and voter targeting strategies, emphasizing its potential insights.
By tracking over 15,000 local ads, Arenge detected shifts in campaign focus, noting Trump's newfound interest in North Carolina and targeted messaging in Arab American areas.
Arenge indicates that understanding digital ad spending can provide a deeper comprehension of how candidates prioritize voter engagement geographically, highlighting emerging areas of importance.
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