Everything is retail, and retail is everything. Over the past 10 years, VML's Future 100 has traced the evolution of this fast-moving category, driven by shifting consumer behaviors and rapid advances in technology.
Omnichannel experiences are now the goal, as consumers expect to flit friction-free across channels. VML Intelligence has charted the proliferation of new shopping channels, from mobile and social commerce to games, virtual worlds, and new realities.
These digital channels unlocked vast pools of data, powering deeper insights into consumer preferences and enabling more personalized experiences. As we go deeper into an AI-centric age, operators face the challenge of leveraging the opportunity to level up operations and the customer experience.
Social commerce is now a potent force, with personality-led storefronts providing authentic and personal alternatives. The age of the hyper influencer in 2019 highlighted how VML Intelligence tracks the evolution in the influencer economy.
#retail-transformation #omnichannel-experiences #personalized-shopping #social-commerce #ai-in-retail
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