"Taco Bell's award-winning restaurant leaders grew sales 19% in 2025, often running high-volume locations with annual sales volumes of $2.5 million to $4 million and beyond."
"Michelle Beasley, Taco Bell's US chief operating officer, stated that the award process is built around a small set of business metrics tied to the brand's goals."
"Beasley emphasized that Taco Bell is intentionally focused on consumer-facing metrics because those are the measures the company believes most directly drive performance."
"The leaders who rise to the top tend to be the ones who 'lead from the front,' communicate clearly, and take care of the team around them."
Taco Bell's Golden Bell awards celebrate the top 150 general managers, combining recognition with a management retreat in Maui. This initiative is part of a growth strategy that highlights the importance of general managers as a competitive advantage. In the fourth quarter, Taco Bell achieved 7% same-store sales growth, with award-winning managers contributing significantly by growing sales 19% in 2025. The selection process focuses on key business metrics tied to brand goals, emphasizing consumer-facing metrics that drive performance and foster a strong company culture.
Read at www.businessinsider.com
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