"The benefits of choosing sustainable business practices are realized well beyond their positive environmental impact, and consumers are increasingly prioritizing businesses that choose eco-friendly and socially responsible practices."
"A joint 2023 McKinsey and NielsenIQ study analyzing 44,000 brands across 32 categories reported that products making ESG-related claims averaged 28% cumulative growth over a five-year period, while competitors who made no ESG claims only grew by 20%."
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