How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger
Briefly

from AdExchanger10 months ago
By 2027, US television could lose up to a quarter of its ad volume, with streaming apps currently averaging about 5 minutes of ads per hour.
AdExchangerhttps://www.adexchanger.com/on-tv-and-video/how-streamers-are-fighting-the-plight-of-shrinking-tv-ad-inventory/
Approximately 78% of US streaming subscribers believe they should never have to see ads, leading many to upgrade to ad-free plans to escape interruptions.
AdExchangerhttps://www.adexchanger.com/on-tv-and-video/how-streamers-are-fighting-the-plight-of-shrinking-tv-ad-inventory/
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#tv-advertising #streaming-platforms #ad-revenue #viewer-preferences #supply-scarcity
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