As TikTok's future remains uncertain, many of its 170 million U.S. users are anxious and actively exploring new platforms for sharing content, demonstrating a shift in focus among social media networks.
TikTok's thrive was significantly driven by its discoverability feature, with its proprietary algorithm on the for-you-page keeping users engaged by constantly introducing new creators and trends tailored to their preferences.
Despite the competition not being purely video-centric, platforms are attempting to attract TikTok users by enhancing specific features, acknowledging that replicating TikTok's overall appeal is a monumental challenge.
Substack, typically known for newsletters, is evolving by incorporating enhanced video capabilities, hinting at how traditional platforms might adapt to capture users leaving TikTok.
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