How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
Briefly

We are a TikTok Shop partner and we're exploring experimenting there. I think that we're definitely seeing some success... It's allowing us to gain other insights that potentially can [be applied] to other parts of our business.
[Our] influencer [network] has always been a core part of our business, but it's definitely a big growth channel for us. I think we saw almost 20% revenue growth last year on our influencer business and ... we executed almost 500 influencer programs in 2023.
Read at Digiday
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