Simply building a good user experience is table stakes for playing in the space. To actually succeed, though, you also need to master the parts most people don't see.
Snapchat is repositioning itself as a messaging service first, focusing beyond just social media popularity. Its stock price fell drastically, prompting a strategic rethink to compete with Facebook and Instagram.
Snapchat's shift post-pandemic involves building products for advertisers, influencers, developers, and marketers to be on par with competitors. Focusing solely on public-facing aspects can hinder growth and innovation.
[
add
]
[
|
|
...
]