Gamification involves applying game mechanics-such as points, rewards, leaderboards, and challenges-to non-game settings, tapping into human motivations like competition and achievement.
SMEs can draw lessons from online casinos by implementing loyalty programs and interactive gameplay, creating engaging experiences that encourage more frequent customer interactions.
Gamification keeps customers returning by making experiences fun, like a digital loyalty app where coffee shop patrons earn points for purchases to unlock rewards.
Gamified elements can boost user engagement by enticing customers to explore offerings, much like how gamers are motivated by leveling up or achieving milestones.
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