"Under Patrick's leadership, the company has engaged in a wide and diverse range of partnerships that are fueling sales and cementing its status as one of the most lucrative beauty retailers in the world. Since taking on the CEO role in April 2024, Patrick has been steadily expanding what it looks like to collaborate-with the brands that it sells in its stores, with outside organizations, with musicians, and with a growing network of content creators and influencers."
"There's its founding partnership with the WNBA's Golden State Valkyries, becoming official beauty partner for the new women's three-on-three basketball league Unrivaled, its partnership with the Athletes Unlimited Softball League, its 80-musician collective Sephora Sounds, its handpicked group of beauty influencers known as the Sephora Squad, and its many, many partnerships with small and emerging brands in the beauty space."
Sephora achieved a record product launch with Rhode, selling 192 Rhode products per minute during opening weekend. Artemis Patrick, president and CEO, has expanded Sephora's partnership strategy to drive sales and brand reach. Sephora has forged collaborations with sports leagues and teams including the WNBA's Golden State Valkyries, Unrivaled three-on-three league, and Athletes Unlimited Softball League. The company supports musical promotion through an 80-musician collective, curates a Sephora Squad of influencers, and partners with many small and emerging beauty brands. Sephora will introduce My Sephora Storefront in October, enabling content creators and influencers to build shoppable storefronts on Sephora's website.
Read at Fast Company
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