The Covid-19 pandemic shifted eating habits, with 66% of consumers cooking more at home and many seeking new recipe inspirations to enhance their meals.
PepsiCo Foods aim to transition from a 'Snack Company' to a 'Food Company' by marketing snacks as meal ingredients, capitalizing on changing consumer trends.
By leveraging the pandemic-driven interest in home cooking, PepsiCo's strategy focuses on increasing meal occasion penetration for snacks, representing a significant revenue opportunity.
The launch of a food entertainment channel has not only exceeded expectations but has also fostered community engagement around cooking with PepsiCo products.
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