How partnerships between athletes and brands are beginning to resemble influencer deals
Briefly

from Digiday6 months ago
We are seeing athletes operate a lot more like creators," said Sophie Berman, head of talent and influencer at Havas Play UK.
Digidayhttps://digiday.com/marketing/how-partnerships-between-athletes-and-brands-are-beginning-to-resemble-influencer-deals/
Though the Cavinders' deal with Under Armour is set to last three years, shorter duration deals, created with social media deliverables front of mind, are increasingly in vogue," according to Tom Stone, managing partner of influencer and social agency Re:act.
Digidayhttps://digiday.com/marketing/how-partnerships-between-athletes-and-brands-are-beginning-to-resemble-influencer-deals/
College ballplayers have been able to access influencer budgets since the milestone 2021 Supreme Court decision on NIL (name, image and likeness) rights," enabling a shift towards more individual athlete-brand partnerships.
Digidayhttps://digiday.com/marketing/how-partnerships-between-athletes-and-brands-are-beginning-to-resemble-influencer-deals/
The association lasted several years and saw the driver appear in TV ads and billboards," highlighting the evolution of brand partnerships from traditional sports sponsorships to influencer-style collaborations.
Digidayhttps://digiday.com/marketing/how-partnerships-between-athletes-and-brands-are-beginning-to-resemble-influencer-deals/
Read at Digiday
#athlete-partnerships #influencer-marketing #brand-sponsorship #name-image-and-likeness-nil-rights
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