OTT advertising, a streaming video ad format, allows businesses to target specific audiences with tailored messages, significantly enhancing engagement compared to traditional TV ads.
Unlike traditional TV, OTT advertising can personalize content, so while viewers watch the same show, they see different ads catered to individual preferences.
OTT ads bypass third-party intermediaries, allowing for a more direct connection with viewers through various streaming devices, web browsers, and mobile apps.
With OTT advertising platforms, marketers can deliver ads through smart TVs and streaming services, ensuring precise targeting that traditional cable TV cannot match.
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