OPPO's launch of the high-end foldable phone flagships (Find N3, Find N3 Flip) was a repositioning strategy to elevate the affordable mass brand to a high-end tech brand.
OPPO's challenge was to convert the current 'majority' of the market's customers through upgrades and extend aggressively into 'early adopters' such as business professionals, practical tech influencers, photographers, and style trend leaders.
OPPO brought an industry breakthrough by breaking the belief that foldable phones' photographic functions were less ideal, enhancing its technological positioning in the premium sector.
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