Your Google Ads budget should align with your business goals, whether it's for lead generation, e-commerce sales, or brand awareness, ensuring effective allocation and measurement.
Understanding your industry's average cost-per-click and conversion rates is crucial, as it provides a benchmark for budget planning and helps tailor your PPC strategy.
A simple formula to estimate your monthly Google Ads budget is: Monthly Budget = (Target Conversions x Cost Per Conversion), which guides effective financial planning.
Budget recommendations vary by business size, emphasizing that a tailored approach ensures ads meet specific goals while adapting as more data is accumulated.
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