The cost of Google Ads management can vary widely, with fees ranging from flat monthly charges, percentages of ad spend, or hourly rates based on expertise.
Many agencies charge between $500 and $10,000 for flat fees, with smaller businesses generally paying at the lower end of the spectrum, whereas larger campaigns incur higher costs.
Management services may charge a percentage of ad spend from 10% to 20%, decreasing as the ad spend increases, reflecting a common pricing structure among agencies.
It's crucial to weigh both cost and value when selecting a Google Ads provider, as a higher fee doesn't guarantee better results; a strategic assessment is essential.
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