How mobile bridges the gap between commerce media networks, consumers and advertisers

As commerce media networks proliferate, advertisers must navigate a complex landscape promising unparalleled access to consumer data while addressing long-standing challenges similar to digital advertising's walled gardens.

eMarketer forecasts that commerce media ad spending in the U.S. will climb to $109.4bn by 2027, highlighting the growing impact of CMNs on digital ad strategies.

The depth of data from commerce media networks provides advertisers with conscious consumer intent—translating day-to-day interactions into targeted advertising opportunities that surpass traditional methods.

Larger commerce media networks have collected extensive transactional data on individual users, blending it with contextual insights; this integration offers a highly potent alternative to traditional advertising models.

Read at The Drum