"As a media agency, we don't always think that our clients are going to believe what we say the ROI (return on investment) on a campaign is going to be. What Harvest entails is the idea of answering a media question, how our media is impacting the bottom line, what is the end goal of any given campaign and across all channels. And if we have additional money, where should that get spent?"
"It doesn't tie directly to a tracking system. From that standpoint, it's been a very good sales tool."
"In three months, Harvest identified paid media channels to end up driving 29% of sales-more than double the industry average of 12%, resulting in an additional $7.6 million in sales."
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