How marketing data can make your performance review go from stress to success | MarTech
Briefly

To stay objective, we need to bring data to the conversation. That data to present, though, needs to align with the goals - yours, your manager's and the business's. You're in good shape if you set the groundwork for this during last year's review.
Though we shouldn't discount our own or others' feelings, how we think we performed can be very different from how we actually did. This subjectivity makes it difficult to draw sound conclusions and align on performance improvements.
Profitability metrics should always be a win for any for-profit organization, but you may not have a direct line of sight to those. At a minimum, carefully choosing proxy metrics demonstrates your desire to tie your performance to the organization's success.
The adage, 'Comparison is the thief of joy,' is particularly relevant in performance reviews. Focusing on personal progress over peer comparison can ease anxiety.
Read at MarTech
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