As TikTok faces a looming ban, marketers are scrambling to adjust their strategies, with many shifting focus to platforms like Instagram and Snap for their campaigns.
Jason Loomis, from VaynerX, emphasized the need for marketers to implement contingency plans, saying they need to know how to reallocate their advertising dollars effectively.
Despite the impending ban, TikTok's daily usage among U.S. teens remains high, highlighting the platform's significant role in youth engagement and brand promotion.
Marketing experts are preparing for disruption, revealing that client communication about the ban is minimal, with the focus remaining on operating 'business as usual'.
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