Simon Property Group has successfully launched a new marketing campaign aimed at Gen Z, emphasizing the value of in-person shopping despite their digital upbringing.
Recent surveys show that Gen Z appreciates the ability to experience products physically, reaffirming the importance of brick-and-mortar stores in their shopping habits.
The campaign 'Meet Me @themall' targets Gen Z's social nature and penchant for unique experiences, adapting traditional retail to cater to their preferences.
With 60% of Gen Z visiting malls primarily to socialize, mall owners are recognizing the need to redesign retail spaces to foster community and interaction.
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