Contestants on 'Love Island USA' enter the villa as regular 9-to-5ers and leave as public figures with a slew of new money-making opportunities.
Some of our girls, straight out of the villa, are making $20,000 to $30,000 in a month off of, let's say, five videos, and that's on the lower end.
Not all of them can successfully cash in on their 15 minutes of fame before the next pop culture moment happens.
By going on the dating show... they can be given a platform equal in size to one a popular influencer took months or years to grow.
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