The company - which was the biggest beauty manufacturer by sales in 2022, per Beauty Inc's annual ranking of the top 100 beauty manufacturers - is seeing uncommon, cross-category growth in earned media value across its skin care, hair care and makeup portfolios, reports CreatorIQ.
CreatorIQ's director of content marketing Alexander Rawitz said L'Oréal's 'expansion of TikTok and focus on authenticity' are largely fueling its standout social media success, noting the company's emphasis.
[
add
]
[
|
|
...
]