"We didn't believe there was a brand that was meeting the demands of the modern consumer, catering for them on color support, sustainability, quality or distinctiveness..."
"There was nowhere in the mass market where you were getting any color support and there was a disjointedness between the inspiration phase that started online through to purchasing paint."
"It's really good to be aware of what other brands are doing. It keeps you on your toes and keeps you focused on innovating. But in truth, we start our day not thinking about any other brand but Lick."
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