For lawyers looking to create content back then, it was speaking, writing or, maybe, getting publicity on a big case in the newspaper.
The good news is this: whether you are currently creating and sharing content or not, I'm going to simplify this down into four easy steps to help you get the most from your efforts.
Remove the head trash that it's all about selling or shamelessly promoting ourselves; the goal is to educate and inform to drive attention and interaction.
Social media has really leveled the playing field for many lawyers and law firms, making it easier to gain visibility and engage with potential clients.
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