In a fragmented media landscape obsessed with data, Kaplan prioritizes brand engagement and high-profile partnerships, proving creativity still reigns in modern marketing.
Throughout his tenure at PepsiCo, Todd Kaplan's contributions—like the visual overhaul and high-profile Super Bowl campaigns—have defined brand innovation through creativity.
Laura Jones lauds Kaplan as a 'creative force in the CPG marketing space,' emphasizing his boundary-pushing strategies that inspire other marketers within the industry.
Kaplan’s innovative approach at Pepsi, including successful campaigns like 'More than OK' and strategic social media engagement, demonstrates his commitment to brand-centric marketing.
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