How I Got Here: GQ's Katie Philo breaks down organizational silos as head of social - PR Daily
Briefly

Led record-breaking red carpet coverage for GQ at the Met Gala in 2023, resulting in over 2000% more video views than the previous year. Collaborated with megastars like Phoebe Bridgers and Jimmy Fallon to create viral content.
Excited about the constantly evolving landscape of social media, particularly the emergence of platforms like TikTok. Sees the challenges as creative opportunities and enjoys adapting to new tools.
Acknowledges the shifting perception of social media roles in organizations, moving away from the outdated idea of interns managing platforms. Indicates a growing recognition of the importance and complexity of social media strategies.
Read at PR Daily
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