The Goat Agency and ODEON collaborated to bring the cinema experience back to TikTok post-pandemic. Using a creator-led approach, they focused on authentic and relevant content to attract new customers and grow their TikTok presence.
The campaign aimed to grow ODEON's TikTok channel to 100,000 followers in a year, emphasizing awareness, engagement, and views. They used the IBEX platform to identify creators matching audience targets and hitting campaign objectives.
ODEON's TikTok strategy emphasized authenticity and performance, aiming for tangible results. Their #FeelsGoodToFeel campaign incorporated VFX, animation, comedy, and education to engage audiences and reinforce TikTok as a channel for creative content.
#tiktok-marketing #social-first-marketing #cinema-experience #influencer-collaboration #content-strategy
[
Collection
]
[
|
...
]