Laura Schubert and Lillian Tung founded Fur in 2015, focusing on pubic hair and skin care. They transformed a neglected personal care segment into a multimillion-dollar brand stocked in major retailers like Ulta Beauty. Through a $10,000 investment, they emphasized quality and expertise, establishing trust with rigorous product testing and high-quality ingredients. Their branding approach elevated the image of their products, tackling the stigma associated with pubic hair grooming. Their success story serves as an inspirational case for entrepreneurs willing to navigate taboo markets.
"When we created this company, we were like, If we are going to tackle the stigma around pubic hair care and create this category, we have to do it in a way that is really quality, really legitimate and done with excellence."
The founders invested in European-standard ingredients, dermatological testing, and gynecological testing-choices that built credibility with both consumers and retailers.
Their journey offers valuable lessons for entrepreneurs looking to launch products in stigmatized categories. Discover how they powered through the taboo of pubic hair grooming and found success.
...we were like, If we are going to tackle the stigma around pubic hair care...we have to do it in a way that is really quality, really legitimate and done with excellence.
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