To achieve sustained success, it can never just be about the bottom line. It must also be about the people who trust you with their business. A successful brand asks its customers, 'How can we help?' not 'What will you buy?' People make decisions based on trust and emotional connection, especially when it comes to socially conscious millennials and Gen Z consumers who seek out purpose-driven brands.
People don't connect with companies; they connect with people. Share the stories that make you and your team who you are. Prioritize personality over perfection: Own your mistakes and speak to your audience like a friend, not a sales pitch. When you're real, your audience will be, too.
Few things are as persuasive as a genuine third-party endorsement. And in our connected world, they're easier than ever for consumers to find: Approximately 95% of customers read online reviews before making a purchase. Gather social proof like testimonials, reviews, ratings, follower counts and subscribers, and then showcase them on your website and social media. These powerful validators build trust and credibility for your brand.
#personal-branding #entrepreneurship #business-success #customer-relationships #trust-and-credibility
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