Many new business owners balk at partnership distribution channels, thinking they are costly. However, as businesses grow, leveraging these partners can facilitate broader market reach and operational efficiency, ensuring long-term sustainability.
Historically, hotel chains dominated for their vast distribution networks; however, the ascendancy of online travel agencies shifted the dynamics. Now, 65% of direct bookings arise from guests discovering hotels via OTAs, emphasizing the need for strategic channel diversification.
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