"We listened very deeply to how people were responding to the 1-in-4 statistic. When you turn into people's reactions, when you are really listening deeply for emotions, emojis and what's under the hood, then you can bring those signals to the forefront in deeply meaningful ways."
"The signals from that campaign are telling us to lean in further. So Many Dicks became E.l.f.'s most viral campaign ever, garnering 98 percent positive sentiment."
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