How Does Storytelling Impact a Startup's Brand Identity? | Entrepreneur
Briefly

When we first work with a client, we work in tandem with them to carefully craft their story, being consistent with that messaging for any editorial, marketing, or social media outreach.
Startups have the luxury of being so new that their brand identities can be somewhat flexible, meaning you can tell a story that won't interfere with decades of consumer opinion.
Read at Entrepreneur
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