The essence of brand longevity lies in adhering to its core values. 'I'm a person who's obsessed with brand DNA,' Mckoy emphasizes, guiding every project by this principle.
Mckoy acknowledges the 'temptation' to hurriedly adopt trends, but underscores the importance of resisting such impulses. True relevance doesn’t stem from trends but from staying true to the brand’s origins.
Keeping customers educated about the brand's history is crucial. Rather than introducing radical changes, Mckoy suggests subtle evolutions based on a strong foundation.
In today's fast-paced social media landscape, Mckoy notes the significance of maintaining a clear brand direction. Trend cycles shift quickly, but a strong brand can withstand those changes.
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