How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
Briefly

from Digiday6 days ago
Marketers are innovating their Super Bowl strategies by involving creators before, during, and after the Big Game. Creators like Addison Rae and Charli D'Amelio gained attention in past years by featuring in ads. This year, a talent management group, Rewired Talent, is organizing a creator house in New Orleans, where ten creators will engage in live events and content production to attract brand sponsorships. With advertising costs soaring, brands seek creative ways to connect with audiences amidst a fragmented digital landscape impacted by TikTok's uncertain future.
"Throughout Super Bowl weekend, talent management group Rewired Talent will rent a house in New Orleans for 10 creators on the ground."
Digidayhttps://digiday.com/marketing/how-creators-are-growing-beyond-the-super-bowl-this-year-from-creator-houses-to-fan-festivals/
"It's a difficult task in a more fragmented digital landscape and an important moment for creators as the continuously-looming TikTok ban continues to change the creator economy."
Digidayhttps://digiday.com/marketing/how-creators-are-growing-beyond-the-super-bowl-this-year-from-creator-houses-to-fan-festivals/
Read at Digiday
#super-bowl #creators #advertising #digital-landscape
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