The rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands.
Deepfakes featuring real-life influencer Ariel Marie promoting GetDirty wipes highlighted the potential impact of synthetic content, created by platforms like Arcads.
"There are definitely creators out there that would happily give their creative license to be used across the internet since it allows you to be everywhere at once, in different languages, geographies, and appeal to different audiences." - James Street, Whalar Group's co-founder and co-CEO.
"It's going to be a deepfake summer," said Gartner vp analyst Nicole Greene, emphasizing the infiltration of deepfakes in social media platforms and the need for brands to protect their reputation.
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