The Corona campaign ultimately achieved a video completion rate of 21.2% and gained 1.3 million views, showcasing the power of short-form content in modern marketing.
Testing showed that short-form content could help drive interest, which led to the decision to utilize YouTube Shorts for promoting the brand and festival.
The creative focused on visually correlating the Corona brand with sunsets, using soft colors and relaxing music to evoke a sense of community and togetherness.
The campaign included various ad formats, like bumper ads for awareness and TrueView ads for deeper engagement, tailored to different stages of the consumer journey.
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