Beyond just the media investment and support, we partner deeply with [Ulta] on all of their promotions and things like influencer marketing. We lean in when they are doing promotions because that's free exposure for us.
Prior to the launch [on Amazon], there was a longstanding policy within the company that it would never sell on Amazon. There were too many risks associated, including cannibalizing sales from other important retail channels.
Collection
[
|
...
]